Seasonique, the birth control pill that makes women menstruate only four times a year, is being marketed to men. Ads have appeared in laddie magazine Maxim, which is known for its frat-bro attitude and bikini clad spreads, and Spike TV, the channel dedicated to a Late Night Strip Poll. Apparently, the execs marketing Seasonique think guys who like those brands are getting laid, but they’re trying to stop them from spawning. Those men — who are seemingly fascinated by a poop that can kill — are surprisingly grossed out by Aunt Flo coming to stay five days out of the month. Maybe that’s why Seasonique is hoping to get these men to talk to the women in their lives about using their form of birth control. Although the dudes may think they’re in some great hush-hush scheme to banish Aunt Flo, the joke is on them since the same ads are also running on Lifetime. Ha! Ain’t nothing gonna cramp a ladies’ ability to choose her own birth control. Period! [Marie Claire]
